Project Society of Spectacle


Myopia, the new way of seeing.
In this society we see the world through a phone screen. Not noticing the small moments around us. People are aware of this tunnel vision, but don’t want to admit it. Everyone wants to feel special, recognized en luxurious. To let people notice their own behavior, we created ‘Myopia’, the new way of seeing. Myopia confronts people with their own behavior by ‘selling’ their tunnel vision as a new luxurious product that everyone needs.

Promotion video:

Exhibition at Willem de Kooning Academy open day:

Process report:

Category: Identity, exibition design, 2017